Reels, Instagram’s answer to TikTok, has been producing great results for businesses, despite the company’s reluctance to divulge broad statistics about it.
Reels from the NBA receive 22% more interaction than their regular posts or Instagram Stories. Additionally, in less than two years, Louis Vuitton’s Reels have received an astounding 7 million views.
You’d be failing your company if you didn’t give Reels a go with those numbers.
To avoid seeming like Captain Obvious, it’s not enough to create visually appealing Reels. All of your efforts will be in vain if your target audience doesn’t notice your material in their feeds. So when should you post on Insta Reels to ensure that as many people see your content as possible? Stay with Pinclubhouse.
When is the best time to post reels on Instagram in 2022?
You won’t be surprised to learn that numerous research has been conducted to determine the ideal time to publish, given the hype surrounding Reels. Also, read how to write an Instagram bio in bold.
According to Influencer Marketing Hub’s analysis of over 100,000 Reels, the best engagement often occurs in the early morning or late at night.
This information roughly aligns with that from Later, which found that the optimal times to publish on Instagram are early in the morning or late at night after studying over 35 million posts (albeit these postings did not contain Reels or IGTV). Also, tap on the top 10 Instagram followers in the world.
Why not in the middle of the day instead of early or late?
The algorithm used by Instagram appears to hold the key to the problem.
According to Instagram’s CEO Adam Mosseri, the platform rates content based on four key criteria:
The type of information therein
Is that a picture or a movie? Does the user find it relevant? Its interactions are how many?
your history
What frequency do you post? And do you both follow each other on a certain user?
User interaction
What kind of content does the user frequently interact with?
The interactions the user has had
Have they previously interacted with your content?
Importantly, none of these elements expire. In other words, garnering a lot of interactions right away after publishing your Reel won’t make it appear higher in users’ feeds. Its visibility is unaffected if it doesn’t instantly get interaction. Also, read more about losing followers on Instagram.
The net result is that you are not obligated to determine when your audience is most engaged. Instead, you can increase your article’s impact by releasing it before competing businesses begin to saturate users’ news feeds.
While your audience may not always be early risers or late-nighters, being active on Instagram early on can help you get the early bird’s advantage.
How to boost interaction on your Insta Reels
Even though you don’t need to time your Reels to the millisecond, you should still ensure that your audience is online when you post. If your audience is sleeping or at work, they can’t interact with your material. Also, we suggest your read the best unfollowers app for Instagram.
More importantly, suggested posting times are just that—suggestions. Suggestions.
While they’re an excellent starting point, each business is different. Additionally, you should use a method that is effective for you.
Here’s how to determine when to publish Insta Reels for your company to increase its reach.
Where is your audience located?
Instagram Reels are similar to real estate in that placement affects engagement.
The 118.9 million users of Instagram are dispersed over the seven continents, including Antarctica. We verified.) So, when determining the optimal times to post, you must consider time zones.
With this in mind, determining where your audience is based should be your initial move.
Go to your profile in the Instagram app, then tap the insights button beneath your bio. Press total followers after that. You will get a breakdown of your followers here, along with their geographic distribution.
To view this data, you must have a business or creator account.
You can change it if you don’t have a creator or business account from the settings page. The choice is located in the Account menu’s bottom section.
When are they most active?
Determining where your audience is most likely to be active comes after deciding where they are. Knowing when they are awake is necessary for predicting when they might check their Instagram app. Read our thorough guide to getting followers on Instagram.
This is simple if you’re in the US and most of your audience is in Canada because both nations share the same time zone.
If your audience is primarily located in Europe or elsewhere while you are in the US, things can become more complex.
Unfortunately, due to restrictions in Instagram’s API, scheduling tools do not presently support Reels. Therefore, scheduling your Reels and determining the optimum posting times will take some work.
Make a spreadsheet that includes the major time zones your audience hails. Start with the recommended posting times we covered above, then track your outcomes.
Once a baseline has been established, try slightly varied schedules to see if you can increase engagement.
Add your stamp to your reels.
The first part of the battle is figuring out when your Reels are most likely to be seen by your audience.
Encouraging your audience to stop scrolling, pay attention, and interact with them is the other half of your job.
You must motivate them to do so for that to occur.
Reel strategy development is a subject unto itself. Therefore, if you adhere to these straightforward guidelines, you won’t make a mistake:
Be pertinent
Your material must be pertinent to both your target market and your brand.
This is important. If you own a shoe store, there is no purpose in creating Reels about food (unless you’re educating your audience about the newly enhanced stain-resistant coating on your shoes).
Be helpful
Whether it’s useful knowledge or simply a little entertainment, your viewers should gain something from your material.
Reels are frequently used by British store B&M to highlight how particular products function.
Taco Bell, on the other hand, frequently employs an unconventional strategy with its Reels. They even included ASMR into a breakfast burrito product video that would have otherwise been boring.
Be reliable.
Your Reels should maintain the same aesthetic as your Instagram profile since they are an extension. Consistency runs the danger of confusing your audience or creating a false impression of your brand.
Employ hashtags
Hashtags have a significant impact on the reach of postings on Instagram. Reels are no different, either.
However, you must use the appropriate ones.
Useless hashtags will prevent anyone who matters from seeing your work. Or, even worse, people will perceive you as spam. Very bad.
Tap the magnifying glass icon, enter a search, and select tags from the menu to locate hashtags.
This will display a list of the top search terms for your inquiry.
In addition to providing hashtag suggestions based on the content of your posts, Pinclubhouse’s post creator also displays popular hashtags. But keep in mind that we do not presently enable Reels due to limitations in Instagram’s API.
There is contradicting advice on how many hashtags to use in a Reel—some advise using the 30 hashtags, while others advise being cautious not to overdo it.
Choosing quality above quantity is our suggestion.
The most crucial factor is that your hashtags relate to your Reel.
In a nutshell, the ideal time to post on Insta Reels.
The best times to publish are in the morning, around midday, or late at night to offer your Reels the most exposure possible.
It pays to experiment with various timings to find out what works for you.
More importantly, you must persevere. Instagram’s algorithm favors content from producers who have previously interacted with users. Therefore, if you routinely offer pertinent and helpful Reels, you’ll develop a bond with your audience that will be beneficial in the long run.
