how instagram reels work

Facebook’s answer to TikTok, Instagram Reels, is now accessible in 50 nations globally. The reel is a feature that allows you to record, edit, & share 15-second videos on the already-existing Instagram platform. Reels is a fantastic Instagram feature if you already have a sizable Instagram following and don’t want to spend the time growing one on the now-iconic TikTok. Reels allow you to create & share short-form video content posted to Instagram’s Explore page, much like TikTok.

Reels and Instagram Stories are comparable, yet there are some significant distinctions. Reels, for example, offer a greater selection of video editing tools, augmented reality effects, and speed adjustments. You can also mix various films, aligning and editing them to make smooth transitions.

how instagram reels work

Reels can be published to the Explore stream if your Instagram profile is public, making it simpler for users who aren’t already following you to find your work. Additionally, you can add unique music that other people can utilize in your Reels (with attribution to you, of course).

For those who have used Insta or TikTok, Instagram Reels will undoubtedly be simple to use, but if you want to make high-quality Reels, it’s crucial to understand what Reels can—and cannot—do. In this article, we’ll cover how to make Reels on Insta, how to use pre-existing videos to make Reels, and how to use the editing tools for Reels. Also, take a look at getting followers on Instagram.

We’ll also provide some advice on using Instagram Reels for businesses and some illustrations of successful brands using the new Instagram feature. Let’s begin with a little introduction to Instagram Reels. Stay with Pinclubhouse.

How Do Instagram Reels Work 2022 A complete guide

How Do Instagram Reels Work 2022? A complete guide

Reels is an Instagram feature that enables you to produce brief video material that you may share with other users of the Service or your Instagram followers. You may create 15-second movies, edit them with audio and effects, and then share them with your Instagram followers and the entire platform (if your account is public). Also, read how to write an Instagram bio in bold.

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The Best Way to Make Instagram Reels

It’s pretty simple to create Instagram Reels. To use the Instagram Stories camera, open the Instagram app on your smartphone and tap the camera symbol in the top-left corner of the screen.

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You may access several camera features in the menu at the bottom of the screen. To Reels, swipe over.

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On the left side of the screen, you will see the following four icons:

Music: Choose a song to accompany your clip.

Speed: Add slow-motion or fast-forward effects to your video during playback.

Effects: Pick from various backdrops, games, filters, and effects on Instagram.

Timer: Use a timer to set the length of your video so that you can record without using your hands.

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You can also change the camera’s orientation from front-facing to rear-facing, turn on or off your flash, or access the Stories settings.

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Tap the camera icon to start a new video for your Insta Reels. Your 15 seconds are indicated by a pink progress bar at the top of the screen.

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To begin and stop recording, press the camera button one more time. Touch the Timer button, choose a video length, and tap Set Timer to start recording hands-free.

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Click the camera button to begin recording. After that, the recording will end when the time limit is reached. You can add additional clips and line them with the existing clips for a smooth transition if you don’t specify a duration & stop recording before the 15-second time restriction. You will receive an Align icon after recording a clip, which you may tap to view the prior clip & move your camera into alignment. Also, tap on the top 10 Instagram followers in the world.

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To the left of the camera button, clips under 15 seconds long will appear, and you may tap on them to delete or shorten them. You can include a new clip in your series by clicking the camera button again. Reels can contain as many clips as long as each clip totals 15 seconds or fewer.

Select the Next arrow to modify your video after you’ve recorded your clips. You would be directed to the editing screen automatically if your video consumed the entire 15 seconds allowed.

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How to Make Instagram Reels Using Existing Video

Do you have a smartphone video that you want to convert into a reel? This is the procedure.

Swipe right to reveal the camera on Instagram then hit Reels at the bottom of the screen. After that, swipe up to view your camera roll & pick the desired video. If necessary, crop it before selecting Upload.

Edit your video, or add effects, text, or audio.

Publish your video as a story, a draft, or on your Instagram feed.

Instagram Reels Tools for Editing

You may utilize various video editing tools on Instagram Reels to make captivating and intriguing short videos. Also, read more about losing followers on Instagram.


You can use Instagram’s audio library to pick tunes and noises to use in your Reels, just like Instagram Stories. You can also use a specific section of the audio clip on a single or several clips if you only require that portion. Additionally, you may always record your audio when you make Reels. If you have a public profile, other users can use your original audio in their Reels, and you will be given credit for it.



Like Instagram Stories, you may add various filters and effects to your Reels. While Instagram doesn’t have as many or as varied of an effective selection as TikTok, it still has some options that you can utilize to add visual appeal to your Reels.

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With the help of the timer tool, it is simple to capture video for up to 15 seconds without depressing the camera button. A three-second countdown will appear before the recording begins once you’ve set the timer and tapped the record button.


Aligning items from your videos enables you to make smooth transitions. This will enable you to replicate those TikToks when the artist alters their attire in the middle of the video.



To keep everything in time, Instagram Reels allows you to speed up or slow down your audio and video snippets.

Leverage your current Instagram audience by using Instagram Reels.

Instagram debuted Reels in the US and 50 other nations in August 2020. Reels are still hard to come by on the Explore tab, but there’s no reason to believe they won’t gain popularity. After all, just 150 million people were using Instagram when the Stories feature was introduced in 2016. In 2020, there will be more than 500 million daily active users of Instagram Stories.

Leverage your current Instagram audience by using Instagram Reels.

Instagram influencers and marketers who already have a sizable following on the site would probably welcome this new feature, given the maturity of Instagram’s platform and its substantial user base (not to mention TikTok’s unclear future in the United States). Also, we suggest your read the best unfollowers app for Instagram.

Instagram Reels is currently accessible to all.

Before Reels becomes overpopulated, this gives a fantastic chance for influencers and brands on the platform that want to expand their reach beyond their current following, gain more Instagram followers, and establish a community.

Although Instagram Reels isn’t a perfect substitute for TikTok, as more users adopt Reels, Instagram is likely to introduce more features and improved functionality (and perhaps a Reels-only discovery page) to compete with TikTok. Please share your comment with Pinclubhouse.

jack Smith

I'm jack. I love to speak about social media and learn how to use this social media easy and fast.

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