What time of day is ideal for Instagram posting? We examined more than 35 million posts to determine the best times and days for posting.
What time of day is ideal for Instagram posting?
To identify the answer, more than 35M posts were examined.
The outcome? Every day of the week and for numerous important time zones, including EST and PST, we could determine the typical ideal time to post on Instagram.
Additionally, we’ll show you how to identify your optimum posting window for your account, enabling you to connect with users at their peak periods of activity. Stay with Pinclubhouse.
Best time to post on Instagram on Tuesday in 2022
The greatest times to post on Instagram during the week are, based on research of 35M global Instagram posts:
Mon: 5 AM.
Tuesday, six a.m.
Wednesday, six a.m.
5 AM on Thursday
6 AM on Friday
Saturday, six a.m.
Sunday, six a.m.
We also found that Saturday or Sunday are the best days to post on Instagram, with Sunday morning posts getting the most average interaction.
The Worst Times of the Day to Post on Instagram
According to 35M global Instagram posts, the worst times of the day to post on Instagram are:
Mon: 2:00 PM
Monday: 1:00 PM
Tuesday: 10 AM.
Thursday at 11:00
9 AM on Friday
Sunday: 8 PM.
4 PM on Sunday
We discovered that Wednesday between 10 AM and 4 PM and Thursday between 9 PM and 11 PM posts have the lowest average engagement rates.
So… What Can We Learn from This?
We, as a team, were shocked to see that the optimum posting times were so early in the day. Since 2018, we’ve been researching the optimal times to post on Instagram, and this year, we saw a significant change in the statistics!
While it does seem to have a favorable link, posting during the times when your audience is most active is not the only element that affects engagement, as was once thought.
Although we know that Instagram’s algorithm considers timeliness, it may not do so as heavily as it once did. We also know that Instagram recently said that a post’s placement in the Home Feed is not based on how many interactions it receives in the first 30 minutes.
Therefore, the pressure to publish your posts when your audience is active has been reduced. An “early to rise, early to post” engagement technique was discovered.
Posting earlier in the day allows accounts to take advantage of lower competition (on average, posts are shared most frequently between 9 AM and 1 PM each day) as well as user traffic during their first scroll of the day, even if it occurs several hours after the post was published.
Being among the first to post every day will increase the likelihood that your audience will see your material, regardless of when they use the app most frequently personally.
It’s a good idea to update your posting strategy now that Instagram (and how we use and engage with the material on the platform) has evolved dramatically over the past year.
When to Post on Instagram Most Effectively, by Location
Location is another aspect that may affect the typical optimal time to post on Instagram.
Time zone overlaps can significantly impact the audience’s behavior in various places. For instance, even though New York is 3 hours ahead of California, accounts based in New York are likely to have followers in both areas.
Here are the most advantageous local posting hours for all time zones:
North America (Western – PST): 12 AM-6 AM
6 AM–8 AM (Central) for the US and Canada
Eastern Standard Time (EST): 4 AM to 9 AM.
4 AM in South America
UK: 4 AM to 6 AM
Western Europe: 6 PM to 8 PM.
Eastern Europe: 5 AM to 7 AM.
Afro: 6 a.m.
The Middle East and South Asia: 3 AM.
11 PM to 4 AM in East Asia and Southeast Asia
Asia: 11 p.m. to 2 a.m.
While these local hours are a wonderful place to start, it’s ideal for determining your customized best times to publish based on your particular audience if you want to receive the most engagement.
You may manipulate the algorithm to broaden your audience and gain more fans and followers!
How to Discover Your Individual Best Instagram Posting Time
You can use the following tools and features to figure out when you post on Instagram the most frequently:
The Best Time to Post feature automatically determines your top 7 Instagram posting times based on your history interaction activity.
You can use Instagram Insights to see where and when most of your followers are.
Even though it’s not nearly as accurate as using Best Time to Post algorithm, this can be a wonderful beginning point.
Use a spreadsheet to track your Instagram posting schedule and post-performance over time.
- Use the Best Time to Post feature to determine when to post.
We handle all the work for you if you want to bypass the tests and go right to the useful data!
As previously noted, Best Time to Post function automatically determines your top 7 publishing times based on your posts from the previous month with the highest engagement rates.
- Use Instagram’s built-in analytics to know who your audience is by using the step.
The most precise way to determine your best publishing hours based on actual performance data is to use Best Time to Post tool. Still, Instagram’s native insights can also determine where and when most of your audience is online.
These data elements can be extremely helpful predictors of when you should post.
For instance, you could want to set your posts for 6 AM EST if most of your audience is in New York.
You must create a business profile or an Instagram creator profile to access Insights. Additionally, you can use Instagram Analytics to track important information about your followers right from your dashboard.
Similar information on your followers may be tracked here, such as their age, gender, location, languages, and more.
You should use these metrics to adjust your content strategy.
- Manually Track Your Best Posting Times Using a Spreadsheet
You can make a spreadsheet to monitor how much engagement you get when you post at various times on various days if you’d prefer to do the math yourself.
Pick five times spread out over the week to start.
Record the dates and times you posted each post and the number of likes and comments in your spreadsheet.
Change the times of your posts for each day the following week. For instance, if you wrote on Monday of week one at 5 PM, post during week two at 6 PM.
It might take a few weeks, but you can use this data to guide your decision-making around the ideal days to distribute content to particular networks based on your target demographic and the hours that will drive the most traffic on those particular days.
You may plan your posts for such times after you are clear on the best days and times to post on Instagram.
How to Make the Most of Your Best Instagram Posting Timing
Once you’ve identified your greatest posting period, you may change your content strategy to take advantage of it.
Here are the top suggestions to remember:
Tip #1: Plan Your Posts during Peak Hours
Your best bet for boosting your posts’ engagement and reach is to schedule them to coincide with our global best times to post data or your personal best times to publish.
Additionally, Instagram interaction has an additive effect.
When a post receives a lot of likes, comments, and saves, Instagram will move it up in users’ feeds and maybe include it on the Instagram Explore page, which might lead to even more engagement on your post.
Higher engagement increases visibility, which increases engagement, which increases engagement, which increases visibility. But it all starts with the Instagram posts you make.
Tip #2: Sort Your Posts by Priority
Knowing the ideal Instagram posting hours allows you to plan your posting strategy accordingly.
For instance, you might observe that your involvement is lower on the weekends.
The most significant posts may be saved for another day, but you’ll still want to participate and share content with your community.
Keep your largest messages for the best engagement spots for the best results.
Third suggestion: Remember reels and videos
Most of this blog’s attention has been on feed postings, but the same guidelines apply to the optimum times to post on Insta Reels & IG Feed Videos.
To give your material the best chance of success, publish it all during peak activity periods.
Instagram Stories, which have a 24-hour lifespan and hence are less time-bound, are the only tiny exception to this rule. Posting them whenever your listener is engaged and active is still beneficial.
How to Schedule for Your Best Instagram Posting Time
The final step is to set your Instagram posts for your unique best times to publish on Instagram now that you know when your Insta audience is most active and how to drive the maximum interaction depending on your audience’s activity.
There are several reasons to start planning Instagram posts in 2022, but what’s the most crucial?
Consistency. By scheduling material in advance, you can post on Instagram at the best times.
Your Instagram queue can be made using Quick Schedule, depending on your ideal posting timings.
Once your publishing times have been chosen, all you need to do is drag & drop posts onto your calendar, and they will be automatically scheduled. Simple, right?
Instagram is a fantastic platform for businesses to reach their marketing objectives, but in 2022, simply posting material whenever you feel like it won’t cut it.
You can increase engagement, pick up new followers, and even drive traffic by taking advantage of your Instagram best time to post and plan! Please share your comment with Pinclubhouse.