The Instagram bio section or Instagram biography is the first section where the Instagram user encounters your personal or business profile. Therefore, to improve Instagram marketing, it is essential to know that you must provide the user with the necessary information about the nature of your account in this section in a short period. In other words, it is based on your Instagram bio that the user decides to follow you. This article will explore some tips for writing professional Instagram bios for businesses.
The role of bio in increasing Instagram followers is undeniable. Your Instagram bio is like your business card, portfolio, and website home page; all rolled into one. You only have a few seconds to make a great first impression, so you need to focus on your Instagram bio and ensure it’s well-equipped to convert Instagram visitors into followers.
What is an Instagram bio?
An Instagram bio is a small section below your username where you can share details about yourself or your brand. An Instagram bio can include a brief description of you or your brand, contact information, emojis, hashtags, and more.
Tips for writing a professional Instagram bio
1: Be creative in choosing your name.
The first step to creating a good Instagram bio is ensuring your name is yours! (We mean your profile’s “Name” field, not your Instagram username).
See how Ali Babaei, a successful Iranian designer, has entered the abbreviation of the word design in the name of his Instagram biography. Adding something else to your name will help you stand out from the crowd and help users search for your profession or passion.
People searching for you on Instagram are likely to use your name or company name, and consistency tells your audience that the Instagram profile they’re viewing is yours and not an impostor.
This may seem pretty obvious, but there’s a more significant reason: your name and username are the only fields Instagram considers in search queries.
So it’s essential to make sure the name you put in your Instagram bio is the person your followers and customers are looking for!
But you can still change things up a bit! Do you have industry expertise? Do you offer special services? Are you famous for something special? You can include those details in your name too!
2:Use your Instagram bio to attract your ideal audience
A good Instagram bio explains what your business is all about in just a few sentences.
Although there may only be 150 characters to use in the bio section, that doesn’t mean that these characters can’t get you more followers.
You will only attract some followers with a customized bio. Still, you can target your ideal audience so that new visitors can quickly understand what you and your business are about. And if they like what they see, they’re more likely to hit the follow button! For example, Aydin Darian explains in his bio how he can help his followers.
It’s also good to focus your Instagram bio on how you can help or inspire your ideal followers – talk more about them than yourself.
3:Use the Name field to share your targeted keywords
Did you know that the name part of your bio is entirely separate from your username?
You can set the name field in your Instagram bio without changing or manipulating your username.
Having your username in this field is a missed opportunity because the words you enter in the name field are searchable on Instagram.
So if you want to be discovered and have more followers, using the name field in your bio for targeted keywords is a much better strategy for your brand.
Think of the keywords your followers are searching for on Instagram – maybe it’s your business position or the products you sell. After finding the right keywords, put them in your name field.
4:Tag related accounts and share your brand hashtag in your Instagram bio
See the hashtags inserted in the Instagram bio of one of the pages of Tehran Technical Complex.
Including a brand hashtag in your bio is also a great way to attract followers. Include your brand hashtag in your bio.
Whether you’re promoting an Instagram contest or a UGC campaign, including your brand’s hashtag in your Instagram bio is a fantastic way to get engagement on your posts!
Thanks to an Instagram update last year, any profile usernames or hashtags you add to your Instagram bio will turn into clickable links!
When you include a “#” or “@” in your bio, it will automatically become a clickable link that will direct visitors to an Instagram hashtag or other profile.
This means you can use your personal Instagram bio to promote your Instagram business profile or share your workplace by mentioning your company’s Instagram username!
If you post user-generated content to your feed, your Instagram bio is another excellent spot to promote your brand’s hashtag to collect these posts.
Note: Putting a hashtag in your bio doesn’t make your profile searchable for those hashtags, but adding your company’s brand hashtag to your Instagram bio is a great way to share your activity and invite others to participate.
Create a call to action for the link in your Instagram bio
The second part of your Instagram bio link should be used as a call to action (CTA).
Since Instagram only gives you one link on your profile, it’s a good idea to tell users in the last line what they’ll see if they click your link.
For example, if you are offering a promotional offer, a resource, or a limited period, be sure to let your profile visitors know.
See how Webcode puts a short and straightforward CTA at the bottom of its profile to invite viewers to read the site’s latest articles or discount festivals:
Tip: Use text and emojis to direct your eyes to the link in your bio!
You only have 150 characters, so save on emojis to take up less space and add personality to your profile!
However, if you include a call to action and want to drive more traffic to your site, investing in your bio is a huge plus for you.
5:Add your contact information to your Instagram bio
If you want your Instagram profile to be the ultimate one-stop shop for new visitors, you need to make it easy for them to contact you or find your location!
One of the best ways to do this is to switch to an Instagram business profile.
In addition to creating posts and ads, adding links to Instagram stories, and accessing Instagram’s internal analytics, switching to an Instagram business profile allows you to add key content directly to your Instagram bio!
World of Hair Beauty Salon has provided contact information for the salon in the bio section.
6:Choose a perfect Instagram profile picture
While choosing an Instagram profile picture may seem straightforward, you must make sure you look perfect so you always make a great first impression!
If you have a business on Instagram, you can use your icon (or a short version of your logo) as your profile picture. It can help with long-term brand recognition and ensure that everyone who comes across your Instagram page quickly becomes familiar with your logo!
On the other hand, if your business is personal—for example, you might be a photographer, influencer, or personal trainer—you can use a picture of your face as your Instagram profile picture.
7:Strategically use Instagram story highlights in your Instagram bio
Instagram Story Highlights is one of the most significant and exciting additions to Instagram bios!
Instagram story highlights are a permanent collection of your best stories that you can pin in front of your Instagram profile.
They appear directly below your Instagram bio, and when someone taps on them, they appear as a standalone story. You can think of Instagram Story highlights as a movie trailer for your Instagram feed, and they’re a great way to share the best parts of your brand with new visitors to your profile.
Highlights on Instagram stories allow you to share much more than just a few sentences on your Instagram bio, so you can be strategic about how you set them up.
8:Create Instagram Stories highlights covers for your Instagram bio
So you’ve created Instagram Stories highlights for your profile, and now it’s time to add the finishing touches to your Instagram bio with cover images!
The key to creating Instagram highlights for your bio is to have a cohesive set of cover art for them. They can elevate your brand aesthetically and give all your content a clean, crisp look.
A good Instagram bio carefully describes your job and what you do. So if you want to be known for a particular skill, profession, hobby, or interest, you should include those details in your Instagram bio too!
Think about what sets you apart from the competition. Do you have a unique skill set or experience that your fans might be interested in?
Not only does including these in your Instagram bio serve as an introduction to new viewers, but it can also determine whether they follow.
Unlike other social networks, Instagram is strict about placing clickable links. Currently, Instagram only gives users one clickable link on their profile, and that’s the link in your bio.
Many businesses use the link to send followers to their home page or blog, which is excellent!
But for e-commerce businesses that want to send followers to specific product pages, campaigns, or webinars, the need for hotlinks is a big challenge.
Some businesses update their website link regularly to send followers to the latest products or promotions – and then refer to that link in their Instagram captions. The problem is that Instagram’s photo feed is no longer chronological, so when a business post says “link in bio,” that link may not match the actual link in their bio.
How to get creative in your Instagram bio?
While it’s important to express who you are and what you do on your Instagram profile, you should also consider it a space to share your hobbies. Instagram is a reasonably light medium, so think carefully about drafting a formal bio! Here are some great ways to inject creativity into your Instagram bio:
What to use to fill your text space?
One of the best ways to fill up the text space in your Instagram bio is emojis! You can use them for the heavy text sections of your profile.